Determinants of Consumer Demand and Preference on Banana Chips in Central Aceh District

Abstract Chips agroindustry is one of the potential businesses to be developed in Central Aceh Regency, but its development efforts are still faced with various obstacles, including; policy has notbeen carried out an integrated and focused manner. The demand for banana chips Pegasing District influenced by four factors, namely price chips, cassava income, number dependents. Based on results regression analysis, value sig F smaller than alpha (0.000 < 0.05), which means that simultaneously these factors have a significant effect District. partial analysis only income variables, dependents tastes or because t three variables 0.05). qualitative descriptive through consumer responses attributes it known become preferences savory taste, shape wholeround also those dry texture, not rancid level crispness chips. tall banana. consumer’s attitude towards attribute most considered purchasing decisions Pegsing Regency taste. index attitudes decision purchase District, from highest lowest, taste (I), texture (II), (III).